The system behind a 34+ trainer PT network. Build yours.
Fully-booked PT business in your suburb. Your way. Your brand. Backed by the First 5 Guarantee - we don't stop until you've signed your first 5 paying clients. Two packages. Lifetime access. First 5 Guarantee.
BONUS: 100 starter leads in your area - included.
34+ trainers already run this system. Now it's yours to run alone.
Most trainers don't leave because they're bad coaches.
Thousands start every year, full of intent. The industry hands them a few roads. Different roads, same destination.
Go It Alone
The pitch: "$0 to start"
- Endless trial and error
- You underprice your worth
- Years of costly mistakes
The Gym Rent Model
The pitch: "All the leads you can handle"
- You pay rent, get no support
- You chase every lead yourself
- Sales, admin and debt on you
Group Training Job
The pitch: "A steady start"
- About $30 an hour
- No business education
- A hard income ceiling
of new trainers leave the industry within their first year
And most who go aren't bad coaches. They leave because of the pressure of running a business - something nobody taught them.
We got fed up with the options: pay rent and fend for yourself, or get support and earn next to nothing. So we spent 10+ years building the systems, scripts and frameworks that actually work - and made them available to trainers who want to run their own business, not join a network.
That's Get Going Academy.
*Industry estimate, widely cited across fitness-industry sources. Cause of early exits per trainer-retention research (PT Direct).
Six trainers who buy Academy.
If one of these sounds like you, keep reading. If none of these sound like you, Academy probably isn't your move.
The Chain-Gym Escapee
Two years at a chain gym. $250/week in floor fees. Watching your gym take 30% of every session you sell. Done.
You want out - but you don't want to figure it out alone.
The Online Coach Going In-Person
You've coached online for a year or two. You're good at programming. You just don't know how to land in-person clients in the wild - and online has a ceiling.
You want a real local business - without losing your online income stream.
The 1-Client Trainer
You took the leap to running solo - mobile, gym-based, or both. You have one client, maybe two. You don't know how to scale to ten - and your savings are draining.
You need a system, not another YouTube tutorial.
The 12-Month Lurker
You've been thinking about this for a year. You've watched every Online Coach Academy ad. You know the theory. You haven't started.
You don't need more information. You need a path and a deadline.
The Career-Changer
Just finished your Cert IV. Came from a different industry. Don't have client connections, don't have business experience, don't have time to make every mistake from scratch.
You're starting from zero - and you'd rather start from a system that already works.
The Veteran Trainer
Five years in the industry. You've trained at chains, gyms, maybe done some online. You've got a small client base, you know what's broken, and you're stuck - too busy training to scale, too small to hire help, too experienced to start from scratch.
You want to consolidate, not rebuild. You need a system that lifts your existing business, not one that owns it.
Is Academy right for you?
We're not for everyone. Here's how to know - in 30 seconds.
This is you if...
- You're a qualified PT (Cert III/IV) or working towards it
- You want full independence - your business, your brand, your rules
- You're committed to running your own PT business - mobile, gym-based, or hybrid
- You're coachable - you'd rather follow a proven system than reinvent one
- You're ready to invest in your business - $3,990 to $9,990 (or split it into weekly payments via Humm)
This isn't you if...
- You want to be in someone else's franchise (apply at /careers/ instead)
- You want guaranteed weekly income before you've put the work in
- You expect a salary, not a business - Academy is a system, not an employer
- You won't show up for the workshop, the playbook, or the work itself
If you're more red than green, Academy isn't your move. That's fine - better to know now than three months in.
What 18 months of figuring it out alone actually costs you.
Most aspiring solo PTs lose more in their first 18 months than Academy costs. We did the maths.
- Wrong pricing for 6 months$8,000
- Failed marketing experiments$12,000
- Software stack mistakes$3,000
- Lost clients from poor retention$20,000
- Time spent on YouTube + forums~600 hrs
- Done With Me - the full system$9,990
- Or self-paced (Do It Myself)from $3,990
- Time to working systemOne half-day workshop
Sources: AusActive 2025 industry data; Get Going internal benchmarks (5 years, 34+ trainer network); industry retention studies. Indicative figures; actual costs vary by trainer.
That's the "you save" number on a conservative estimate. Most solo PTs lose more than that in their first year alone.
What Academy actually solves.
Most courses sell you content. We sell you the parts of running a business solo that stop being your problem the moment you start.
No more pricing guesswork
Set rates that are right for your area - taught, templated, and benchmarked against what the network actually charges.
No more programming on the fly
100+ adaptable workout templates from a system that's trained thousands of clients across Melbourne.
No more wasted ad spend
The marketing playbook that powers a $1M+ trainer network - your turn to use it.
No more software stack confusion
Full tech setup, end to end - MindBody, Trainerize, calendar, payments. Wired up properly.
No more sales anxiety
The exact scripts a 34+ trainer network closes leads with. Plug-and-play.
No more reinventing GST and contracts
Ops templates done - intake forms, service agreements, invoicing, ABN/GST setup.
No more figuring it out alone
The First 5 Guarantee runs alongside you. We don't stop until you've signed your first 5 paying clients.
No more theory without execution
The half-day live workshop turns content into action. Real questions, real answers, your specific situation.
What's in the box.
Half-Day Live Workshop
The PT Business Foundations Workshop. Live, in-person, half-day. Taught by Get Going's leadership. Small cohorts, run regularly.
100 Starter Leads in Your Area
100 real leads in your suburb to practise the scripts on, run your sales process against, and convert what you can. Pulled from our database for the postcodes you operate in. Yours to call, email, and close. Anything you sign is yours - no fees, no split.
The First 90 Days Roadmap
Week-by-week action plan. What to do in week 1, week 2, week 3 - through to your first 5 paying clients. The buyer's single biggest failure is not knowing where to start. This solves that.
Access to All Get Going Courses
The full course library used by Get Going's franchise trainers - the same training that powers a 34+ trainer network. Programming, sales, retention, business basics. Lifetime access.
Sales & Closing Scripts
The exact scripts our sales team uses to close leads. Lead-to-paid call script, hot deal framework, objection-handling flow. Plug-and-play.
Programming Library
100+ adaptable workout templates. Home, park, apartment gym, commercial gym - beginner to advanced. Editable, customisable, ready Monday morning.
Marketing Playbook
Brand positioning for solo PTs - mobile or gym-based. 60+ social media templates. Local SEO basics. Ad creative templates. Email nurture sequences.
Business Operations Templates
Client intake forms. Service agreements. Pricing structures. Invoicing. ABN/GST setup. The boring-but-critical stuff, done.
Tech Stack Setup Guides
How to set up your own MindBody, Trainerize, calendar, payment processor. Step-by-step. You pay your own subscriptions - but you'll know exactly what to buy and how to wire it together.
Pricing & Income Calculator
Web-based tools for the maths every solo PT skips. Pricing calculator (postcode-aware), Year 1 / Year 2 income projector, CAC/LTV tracker. Inputs your numbers, outputs your plan.
Brand Starter Kit
Logo templates, fonts, and colour palettes for solo PTs - mobile or gym-based. Social profile graphics, business card layouts, email signatures. Look professional from day one - your brand, your way.
The workshop that gets you off the starting line.
"Most courses leave you with content and no clarity. This one doesn't."
You'll spend half a day in a small group - taught live by Get Going's leadership team - walking through the practical realities of running yourself as a solo PT - mobile, gym-based, or hybrid.
Not theory. Not slides. Real questions, real answers, real applied learning.
What you'll cover
- Positioning and pricing - how to price yourself in your local market without leaving money on the table
- Your first 10 clients - exactly how to land them, in order
- Service delivery - what makes a great mobile PT session vs an average one
- Retention - why clients leave, and how to stop them
- The business side - insurance, ABN, GST, getting paid
- Q&A - bring your specific situation, get specific advice
When you buy Academy, you're invited to the next available cohort.
Inside the courses.
Eight core courses. 66 modules. One live workshop. Lifetime access to all of it.
- Module 1 - Getting Started as a Business Owner
- Module 2 - Understanding How You Receive Revenue
- Module 3 - Setting Up Your Business
- Module 4 - Money In, Money Out
- Module 5 - Tax and GST Basics
- Module 6 - Running a Clean Business
- Module 7 - Working With Professionals and What Comes Next
- Module 1 - Course Introduction
- Module 2 - Strategy Session Recap
- Module 3 - The First Training Session
- Module 4 - The Second Training Session
- Module 5 - The First 8 Weeks
- Module 6 - Check-Ins
- Module 7 - Re-Assessments
- Module 8 - Closing Out the First Block
- Module 1 - Course Introduction
- Module 2 - The Purpose of a Re-Assessment
- Module 3 - When to Re-Assess
- Module 4 - What to Re-Assess: The Four Pillars
- Module 5 - The Mid-Block Check-In
- Module 6 - Conducting the Re-Assessment
- Module 7 - Communicating Results: WIN, WHY, NEXT
- Module 8 - Adjusting the Program: Block 2 and Beyond
- Module 9 - The Re-Assessment as a Growth Moment
- Module 10 - Re-Assessment as a Retention Tool
- Module 1 - What Online Coaching Looks Like
- Module 2 - The Online Client Journey
- Module 3 - Pre-Strategy Session: What Happens Before You Meet
- Module 4 - Running the Online Strategy & Assessment Session
- Module 5 - Between Strategy Session and Kick-Start Week
- Module 6 - Kick-Start Week and the Live Call
- Module 7 - Build Weeks: Ongoing Coaching
- Module 8 - Peak Week and Re-Assessment
- Module 9 - Programming for Online Clients
- Module 10 - Emails and Communication Standards
- Module 1 - Getting Started in MindBody
- Module 2 - Setting Up Your Account
- Module 3 - Your Calendar and Availability
- Module 4 - Booking and Managing Sessions
- Module 5 - Retailing Sessions and Client Credits
- Module 6 - NDIS Appointments and Keeping MindBody Clean
- Module 1 - Understanding Your Role in Nutrition
- Module 2 - Core Nutrition Knowledge
- Module 3 - Building Trust and Opening the Conversation
- Module 4 - Screening and Gathering Nutrition Information
- Module 5 - Setting Nutrition Goals
- Module 6 - Educating Through Coaching, Not Lecturing
- Module 7 - Implementing Practical Nutrition
- Module 8 - Long-Term Progress, Retention, and Behaviour Change
- Module 1 - The Mindset Shift
- Module 2 - Self-Sourcing as a Superpower
- Module 3 - Understanding the Language
- Module 4 - Your Three Lead Sources
- Module 5 - What Comes Next
- Module 1 - What Leadership Actually Is
- Module 2 - The Friendship Trap
- Module 3 - Kindness Is Not the Goal. Value Is.
- Module 4 - Why Hard Conversations Exist
- Module 5 - The SUBC Framework
- Module 6 - Seek First to Understand
- Module 7 - Reactive vs Proactive
- Module 8 - Holding the Three Standards
- Module 9 - Strategic Thinking for the PT Manager
- Module 10 - The Standard You Walk Past
- Module 11 - Managing Your Own Defaults
- Module 12 - The Job, Restated
Plus the PT Business Foundations Workshop - half-day, live, in-person. The capstone that ties it all together.
Ethan Fleming. Started Get Going in 2016. Mobile PT since 2013.
Hi. I built this.
I'm Ethan Fleming. I've spent the last 10+ years training mobile PTs across Melbourne - building the system that today powers a 34+ trainer network and a $1M+ annual trainer revenue book.
Before that, I was a solo mobile PT myself. Chasing leads on Instagram. Closing my own sales. Eating cancellations. Eventually I worked out the parts of the business I hated were the parts a system could solve. So I built one.
What started as my own playbook became a 38-module course library, a sales script vault, a programming library, and a team of trainers I work with every week.
Academy is that whole thing - repackaged for trainers who want full independence but want to start with a working system. The version I built into a $1M+ business.
If you're going to spend $9,990 on the system that's going to define your next two years (or $3,990 to do it yourself), you should know who built it. And why.
- Ethan
Founder, Get Going
Built piece by piece. Worth $25,000+.
Each part of Academy has a real standalone value. We didn't invent the numbers - these are what comparable products and services sell for in the market today.
- PT Business Foundations Workshoplive, half-day, in-person$1,500
- Lifetime access to all Get Going courses38 modules across 5 courses$5,000
- Sales & Closing Scriptsfull Get Going playbook$2,500
- Programming Library100+ adaptable templates$3,000
- Marketing Playbookpositioning, content, ads, email$2,000
- Business Operations Templatescontracts, intake, GST, invoicing$1,000
- Tech Stack Setup GuidesMindBody, Trainerize, payments$500
- Brand Starter Kitlogo templates, fonts, colour palettes, social graphics, business card layouts, email signatures$1,500
- The First 5 Guaranteemonthly check-ins + direct email support until you've signed your first 5 paying clients$3,500
- The First 90 Days Roadmapweek-by-week action plan from purchase to your first 5 paying clients$1,500
- 100 Starter Leads in Your Areareal prospects in your postcodes to practise on and try to convert$3,000
Source comparisons: typical PT business courses ($497-$5,000), sales-script packs ($500-$5,000), programming template libraries ($300-$3,000), live workshops with industry leadership ($500-$2,500), private support coaching ($2,000-$5,000 for 3-6 months), structured launch roadmaps ($500-$2,000), branding asset packs from agencies ($1,500-$5,000 typical for logo + colour system + social templates + business cards). Indicative figures from Australian PT industry market 2025.
Two ways in. Pick your pace.
Same system, two levels of support. Go hands-on with Done With Me, or work through it yourself with Do It Myself.
Done With Me
Hands-on. We build it with you - faster, and accountable.
The complete system, delivered hands-on. You get everything in Do It Myself, plus live workshops, face-to-face implementation, mentoring, and support until you are up and running.
Everything, done with you:
- PT Business Foundations Workshop - half-day, live, in-person
- Face-to-face training - we implement it with you, in person
- 1-on-1 mentoring & ongoing support - direct access as you launch, for accountability and speed
- The First 5 Guarantee - we don't stop until you've signed your first 5 paying clients
- Lifetime access to all Get Going courses
- Sales & Closing Scripts - full Get Going playbook
- Programming Library - 100+ adaptable templates
- Marketing Playbook - positioning, content, ads, email
- Business Operations Templates - contracts, intake, GST, invoicing
- Tech Stack Setup Guides - your own MindBody, Trainerize, payments
- Brand Starter Kit - logo, colour, fonts, social graphics, business cards
- The First 90 Days Roadmap - week-by-week action plan
- Pricing & Income Calculator - web-based planning tools
- 100 starter leads in your area - real prospects to practise on and convert (BONUS)
Do It Myself
Self-paced. Work through it in your own time.
The same system as a self-paced course - all digital, no live support. Best if you are happy to implement it on your own.
What you get:
- Lifetime access to all Get Going courses
- Sales & Closing Scripts - full Get Going playbook
- Programming Library - 100+ adaptable templates
- Marketing Playbook - positioning, content, ads, email
- Business Operations Templates - contracts, intake, GST, invoicing
- Tech Stack Setup Guides - your own MindBody, Trainerize, payments
- Brand Starter Kit - logo, colour, fonts, social graphics, business cards
- The First 90 Days Roadmap - week-by-week action plan
- Pricing & Income Calculator - web-based planning tools
- 100 starter leads in your area - real prospects to practise on and convert (BONUS)
Enquire and the Get Going team will be in touch with the next steps, how access works, and the next available workshop dates.
18 months of solo trial-and-error costs the average PT $43,000+ in mistakes. Done With Me is $9,990.
Inc. GST · Pay upfront or split into weekly payments via Humm · Refund policy
We don't stop until you're booked.
The First 5 Guarantee - we work with you until you've signed your first 5 paying clients.
Most courses dump content on you and disappear. We don't - you get the workshop, courses, scripts and templates, then we keep showing up.
Monthly check-in calls and direct email access until you've signed your first 5 paying clients. Three months, six months - we don't vanish once you've paid.
And after your fifth client?
You're invited to monthly group office hours - 60 minutes on Zoom with the Get Going team. Q&A, deal reviews, market updates. The same call our franchise trainers attend.
Group format. Lifetime access for as long as the call exists.
If we say this is going to work - we'd better stick around to make sure it does.
Conditional on attending your workshop cohort, implementing the playbook, and committing 30+ hours/week to building your business. Outer limit 6 months from purchase. Full T&Cs at checkout.
What Academy isn't.
Most pages bury this in fine print. We won't.
- Ongoing lead generation - past the 100 starter leads, you build your own pipeline.
- Sales handling - you close your own sales.
- Get Going brand or logos - you build your own brand.
- MindBody, Trainerize, software subscriptions - you sign up yourself.
- 1-on-1 mentorship beyond the workshop and the First 5 Guarantee.
- Access to the Get Going trainer community.
- Bonus payouts, supplement commissions, partnership discounts.
- Back-office services - billing, debt collection, GST/tax assistance.
If any of these are deal-breakers, you want a franchise, not Academy.
That's a different conversation → No hard feelings.
From purchase to your first session - here's how it works.
~2 weeks from buying Academy to attending the workshop. Then you build at your own pace.
Buy (2 mins)
Complete checkout. Pick your package. Pay upfront or split into weekly payments via Humm.
Instant Access (immediate)
You get login credentials within minutes. Full content library - courses, scripts, programming templates, marketing playbook, ops templates, tech setup guides. Start watching, downloading, customising.
Workshop Cohort (within ~2 weeks)
You're invited to the next available PT Business Foundations Workshop. Half-day, in-person, small group (6-12). Bring your specific questions.
Build Your Business (at your pace)
You start running your own business with the full system in your hands. No franchise. No fees. No commitments. Just you and the playbook.
Frequently asked questions
Stop figuring it out. Start running it.
18 months of solo trial-and-error costs the average PT $43,000 and 600 hours. Done With Me is $9,990. Do the maths.
Workshop cohorts cap at 12. Every month you wait is a month you're not training paid clients. Apply now.
Lifetime access · Payment plans available via Humm · The Get Going team will be in touch