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Our Beliefs

The industry was developed upon the notion that ‘in order to lose weight, all you need to do is burn more calories than you consume’. We think this is bulls#%&! Sorry to be blunt, although this is true to a certain extent – for most people this information can be detrimental to their long term change. For example, eating 3 snickers bars a day and a milkshake may fit into your daily calorie intake, but consuming them won’t help budge that body fat. Although, it may have the same caloric content of 4 healthy sustainable meals!

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